BIMHRD endeavors for the overall development of its student managers. Thus adequate attention and opportunities are provided to groom the personality and attitude. Student managers may participate, perform and assists in the proper conduct of various competitions, festivals, and cultural events in the university.

Some of the events that held annually are:-
Aiyaswamy cultural: A perpetual tradition at Sri Balaji University-Aiyaswamy Cultural Competition held every year at the end of the induction period in the commodious Ranganathan Auditorium. It is conducted every year with the same energy, zeal, fervor, and enthusiasm. The craze and anticipation for the fest amongst the student managers are magnificent. The event is divided into several cultural programs such as Indo-western dance, Solo and duet singing, fashion show, virtuoso etc. The winning team celebrates the accolade of INR 1,50,000/- and a trip to Goa.

Drishti: Drishti is an annual, pan-society event involving all the four institutes of Sri Balaji University. Drishti offers exposure to talent and creativity. For the budding business barons, there is an opportunity to participate in the business quiz or draw out a business plan. For students who are interested in culturals can participate in musical contests or showcase their creativity in designing costumes for the fashion show. The athletic ones can take part in the sports event which is conducted on the college grounds or at the indoor sports area. These all series of events help in overall development in terms of curriculum as well as co-curriculum.

HR Conference:  One of the major initiative taken by the institute is the National HR Conference which is popularly known as Adhisthan. Eminent corporate leaders, orators, motivational speakers from the various domains of corporate and management come to share their valuable experiences and learning.

Festivals: BIMHRD, Sri Balaji University, is a multi-lingual and multi-cultural campus which is a convergence of all cultures and ethnicity in India. We witness a mini-India inside the campus. Needless to say, that such a campus celebrates the auspicious hues of India with great fervour and zeal. The management extends maximum support and encouragement for these celebrations and is as much a part of it as its student managers. However, the celebrations are organized without disturbing the classes.

Our new session commences on 8th  June. From this day we celebrate all the festivals which come in a year. Friendship Day celebration unites us with a reliable bond of friendship that we always cherish. Rakshabandhan witnesses the adorable brother-
sister relationship in the campus. Dussehra makes us realize the importance of truth and helps us to burn the effigy of evil inside us. On the occasion of Diwali, the whole campus is illuminated with the lighting lamps and crackers. Holi sees different hues scattered in the air of joy and happiness. Eid remarks on the significance of fraternity and sacrifice. Some regional festivals like Onam, Paryushan etc are also celebrated that make us aware of the diversified culture. Beside this National festivals are also celebrated which spread the aura of patriotism in the campus.